What is First Class MLM?
No nonsense information on Multi-Level Marketing
Tim Sales of Brilliant Exchange
Adapted from a Time Sales Newsletter.
Used by permission.
The problem of Google™ and your prospects
Currently, when you show your prospect MLM, they will often go to Google™ and type in "MLM" or "network marketing" and press the enter key. The first several sites that are presented are anti-MLM sites. This should not surprise you since, for every subject on the Internet, there are those who are against that subject — these people are called "anti-{subject}".
This can be very disconcerting for your prospects, because, most often, they do not realize that there is an "anti" group for every subject. So, they are mentally and emotionally unprepared for what they find when they click on the first few websites and read the negative comments about MLM. Those prospects rarely call you back or return any of your calls — so you never know what happened to them. If you do manage to reach them, they are appalled that you are trying to get them into a "scam". Frequently, prospects will simply reply via email, with a link to one of the anti-MLM sites. So, you to go to the site and read it. Now, you have that negative sentiment running around in your head.
If this hasn't happened to you … it's probably happening to your downline.
Making Google™ your MLM friend
I've been working for the past year to create a website that solves this problem for everyone. It's called FirstClassMLM, and is a site that helps a person research the truth (good and bad) about MLM. Here's my vision(s) of the way you will use it.
- A prospect emails you a link to an anti-MLM site. You reply to them with a link to FirstClassMLM.com.
- Your downline comments to you about "all the negativity on MLM" on the Internet. You tell them to go to FirstClassMLM.com.
- Your family cuts you down for being in MLM. You say, "There are slimy hotels and first class hotels, like the Ritz Carlton. Same with MLM. Go to FirstClassMLM.com."
- When a person types in "MLM" into Google™, one of the first sites they see is FirstClassMLM, thereby never getting that "negative view".
How you can help make this vision a reality
That last vision (d) requires your help. Let me explain.
How do the "anti-MLM" sites get to the top of the search results at Google™? Few people know this answer. Most people think "the sites at the top are the most popular websites". Not true. I'm going to explain briefly one of the primary ways Google™ decides "who's at the top" of their search pages.
The people who work at Google™ know they can't correctly guess the industry experts in every industry. Their view is that only the people in that industry can determine who the real leaders are. Therefore, Google™ looks to see which websites (in each industry) have the most websites linking to them. Yes, I said that correctly. You see, their view is that, if a website has great content, then many people will go to that site … plus, people who own websites about that industry will link to the site that has the greatest content.
You may recall being on a website and seeing a menu tab or link somewhere that reads, "Resources" or "Other links". Then, on that page there are several links to other websites within the same industry. This is one example of how websites link to other websites they think have valuable content.
Another way to link to a site is called a "contextual link". This is a less obvious link. That is, in a paragraph within a website it will read something like, " … as the article here states, MLM was proven not to be a pyramid." This is a less obvious link because it's buried inside an article.
Another type of link is a graphic link. This is where you use a graphic (image) on your website, and make the graphic (or part of it) a link. In other words, all or part of the image can be a link to another website, yet it's not obvious unless you hold your mouse over the image and the cursor changes into a little pointing hand. This can be done in such a way that most would not know there's a link there.
Regardless of which type of link is used, this is how we (as a team) beat the anti-MLM group, because this is one of the main ways Google™ — and other search engines — determine which sites are at the top of their search results.
Putting anti-MLM website positions in perspective
The reason the anti-MLM websites have the highest positions in the search engine results is not because they're the most popular, but because several people (a handful, really) have written anti-MLM articles, and have linked to other anti-MLM article these websites. This gives the false impression that there are more people against MLM than for it!
If we are to change the perception of the MLM industry on the Internet, it will only happen if we work together, to get one or two sites to the top of the search engine results pages, so that when a prospect searches for MLM, they go to a neutral site (not an anti-MLM or a hype-MLM site). Right now, they will either find an anti-MLM site, a competing distributor's site or a hype-MLM site. None of these are desirable, if we want to change the perception of the industry.
Our biggest challenge: a perception of numbers
Here's the biggest challenge we face in helping MLM to become popular and accepted on the Internet. Each person in MLM is interested in building their own business, not building the industry, as a whole. An Amway™ distributor does not want to link to an Herbalife distributor's website — nor should he! But, this is the very reason the anti-MLM people appear so prominently in the search engine results — instead of us!
This should make you mad. There are 30 million people doing MLM, and only about 20 people trying to harm the MLM industry with their anti-MLM sites; but, those 20 people appear to be more popular because they've grouped together, and the 30 million people in MLM have been acting as individuals!
And, here is what you can do to help change this.
Step 1: Link to First Class MLM
So, my vision with FirstClassMLM is to create a site for the whole industry. It will not work, however, if the industry doesn't do its part. If you only send prospects there, you've helped yourself and your prospect; not the industry, as a whole.
I'm not suggesting you not use the site that way. I've worked really hard on it, so you can use it to get your prospects past the negativity. But please, if you have a website, link to the FirstClassMLM.com site from your website. You will be helping the whole industry, by raising FirstClassMLM in the search engine results, so it will be seen by prospects who are researching the industry.
Step 2: Add your comments to articles
Now, about the articles themselves. Each article on FirstClassMLM represents an answer to an objection, a question or a claim an anti-MLM website has made. At the bottom of each article, is a place to add your comments. Your comments will be seen by all prospects, families, business associates, investors and anti-MLM people. Your comments also help Google™ determine who to put at the top of their search engine results pages (more on that below).
So, I'm asking you to read each article (you will learn a lot!) and then, make a comment. What comments am I looking for? Your honest thoughts. They can be quick comments like: "Great explanation!" They can be comments of agreement — "Wow, I've seen exactly what is stated in this article at the bank I work for!" Or, they can be comments that challenge the article.
What we all want to see is every article on the site with many comments, written by real people like you. This shows Google™, every prospect researching MLM, as well as the Attorneys General, that this is where the industry goes to get non-hype information about the MLM industry.
This is how we change the perception of the industry. Please help me.
Steps to take:
- Go to http://www.FirstClassMLM.com,
- As you read an article, leave thoughtful comments while they're fresh in your mind.
- Link to the site from your website. If you have questions on how to do something, call my staff at 888-307-7104 or 801-374-2188.
- Ask every person in MLM you know to help with this.
From my heart, thank you.
Tim Sales
About the author:
Tim Sales helps network marketers gain the skills necessary to be successful in MLM. His MLM training is based on his personal success of building a downline of 56,000 people. Instantly access Tim's free MLM training and learn the steps to achieve MLM success at www.brilliantexchange.com/mlmtraining.
