Recruiting Business Builders into your MLM Downline
A primary example of faulty thought processes in Multi-Level Marketing
Tim Sales of Brilliant Exchange
Adapted from a Tim Sales Newsletter.
Used by permission.
Someone wrote to me and asked the following question:
I'm having trouble sponsoring people who actually do something. I haven't sponsored a single business builder. My sponsor says I'm not talking to enough people, I'm not talking to the right people — those with a big enough "Why" — or I'm not connecting emotionally to people.
Okay, that's great; but, how do I correct this? I'm selling lots of product, but not building a team. … What can I do?
How to add business builders to your downline
There are two basic questions here:
- How to find business builders?
- Why you don't have any?
You've come up with possible reasons of: Not talking to enough people, not talking to the right people and not connecting emotionally with people (which I'm taking to mean, "not inspiring someone" (with words) to go after their dreams. Hopefully, that's what you mean.
Alright, let me help you with this.
Talking to people
Not talking to enough people and not talking to the right people is always the network marketing industry's reason for everything. It might be, in your case; I don't know, as I don't know how many people you talk to. I'll give you the guidelines, and you decide if you're talking to enough people.
If you are using Pocket Tracker to measure your productivity, you should be scoring no less than 40 points per day, as a part-time person, and 100 per day, as a full time person.
When you talk to people using the Inviting Formula, you will Qualify them in the second step. As I've said before, and as you've learned from Professional Inviter, in the qualifying step, you're finding out what the prospect needs/wants or doesn't want. Your ability to "inspire" someone is based on you finding this out about your prospect.
For you, to sponsor the "right" people has to do with the qualifying step, also. It's in this step that you determine if they qualify to do the business, and if you want to help them — this is how you sponsor the right people.
Business builders are not recruited, they are trained
Whether you build business builders or not (notice I didn't say "find" business builders) has to do with how you train them. When you say "I haven't sponsored a single business builder", that leads me to think that you may be thinking these people are found instead of built. I'm not saying you can make a business builder out of everyone; but, I am saying that business builders are built.
Through all the above, I have basically — and on purpose — changed your question to something that is solvable: How do you build a business builder?
You "find" a business builder by following these steps:
- Qualify people, and make sure they have something they really want to achieve.
- Sponsor them, and immediately get them on Pocket Tracker, to determine what they can't do well. This is explained in detail on the CD that comes with Pocket Tracker.
- Work with them on that thing they can't do well, until they can do it well. Have them continue with Pocket Tracker until you locate the next thing they can't do well. Work with them on that until they can do that well, also. Continue until they can do all the steps of Pocket Tracker.
- They will be inspired — not because you spoke poetry to them, but because you showed them (through their eyes) that they could do it.
- Congratulations, you have "found" a business builder.
With great respect and admiration,
Tim Sales
About the author:
Tim Sales helps network marketers gain the skills necessary to be successful in MLM. His MLM training is based on his personal success of building a downline of 56,000 people. Instantly access Tim's free MLM training and learn the steps to achieve MLM success at www.brilliantexchange.com/mlmtraining.
