Why Would a Successful Businessperson Do Multi-Level Marketing?
Loading up with the firepower to overcome the preconditioned objections
Tim Sales of Brilliant Exchange
Adapted from a Tim Sales Newsletter.
Used by permission.
Have you ever heard of the 80/20 rule? You probably have … . It's a much-talked-about concept in business, that 80% of your sales come from 20% of your salespeople.
… But, have you heard of the 95/5 rule?
Often, in sales organizations, the Top 5% performers outsell — and make as much money as — the other 95% combined.
So, that begs the question …
What's the easiest way to become a Top 5% Performer in Network Marketing?
Answer: Recruit a Top 5% performer from a different industry!
… Easy for You to Say, Tim!
Now I realize that you may be saying to yourself, "Yeah, right!" If you're a person making $40,000 a year, with a regular day job, and you're just getting started with Network Marketing … and you're barely making a dime … then how the heck are you supposed to get up the nerve to approach a successful businessperson / professional with your opportunity? I mean, people who are Top 5% performers in any industry typically make a lot of money already, they're very busy, and can be intimidating to approach. Right?
To answer this dilemma, I thought it would be helpful for you to read a comment I recently received from a Successful Networker, who was herself a Top 5% performer in the corporate world. Here are her comments about how she recruits other successful people. My comments follow.
Niecie's Comments:
The Brilliant Compensation presentation has really helped my network marketing business. I recently resigned from a six-figure income position, with a Fortune 50 company. I am a professional. All of my contacts are professionals.
Brilliant Compensation helps to bring credibility to the industry. I'm not the "hype" type. I'm more into education and knowledge. Since I come from executive management, in Corporate America, I tend to present to people like me!
Brilliant Compensation explains the business model in Corporate America jargon. It explains the business. People understand these words. It also immediately dispels the pyramid myth and the "Where does the money come from?" question.
One of the biggest benefits for me, too, is that it allows me to cross the racial barrier. There are white professional males in the presentation. Since I am an African American female, it allows a diverse group of people the ability to "hear" me.
Thanks, Niecie.
My Response:
Niecie's comments remind me that, one of the biggest rules to remember when approaching successful people is this: It's not about you; you are just the messenger.
Any Top 95% Performer has gotten to where they are by educating themselves; and, more importantly, working hard to implement what they've learned in their industry. So, when looking at your opportunity, any top performer will not be looking at you … . He will be considering the merits of what you're offering. He will want to make an educated business decision, based on facts, not hype.
Overcoming the negative preconceptions
Now, it's true: Among businesspeople and professionals, there are still a lot of negative pre-conceived notions about Network Marketing. And, that's exactly why I created the Brilliant Compensation DVD.
Brilliant Compensation poses a completely logical, non-hyped explanation of the networking business model. To add credibility and very convincing content, the DVD also contains an interview with Dr. Charles W. King, a Professor of Marketing at the University of Illinois, in Chicago, and who also holds a Ph.D. in Business from Harvard University.
Obviously, professionals are impressed with Dr. King's Harvard credentials and, when they hear his personal journey during the interview, from skeptic to believer … and the years of non-biased, due diligence he put into researching the industry … it makes a huge impression.
Let's take a look at another recent comment:
Anson's Comments:
[Editor's Note: There is no relation between me and this Anson.]
The Brilliant Compensation presentation is, without question in my mind, the best prospecting/training tool around.
The reason I say this is that, no matter how timely an MLM company's products and services are, no matter how riveting the opportunity is … the absolute most critical issue with which your prospect must, first and foremost, clearly understand, is exactly what is — and what is not — the Industry of Network Marketing/Multi-Level Marketing.
Once your prospect understands that Network Marketing is, in fact, not about being a super salesman or door to door salesman, then, and only then, will you have a receptive, open-minded prospect, minus many of the cliché negative perceptions of our Industry.
~ Anson MacLauchlan
My Response
Anson, you are so right — especially where you say, "Your prospect must, first and foremost, clearly understand, is exactly what is — and what is not — the Industry of Network Marketing/Multi-Level Marketing".
In selling, there are objections and there are conditions. Objections can be overcome, conditions cannot. Here's an example of what I mean:
"I Hate Red Cars"
Imagine if a person walked onto a car lot and said, "I'm looking for a good deal on a new car. I'm not really sure what I want. I just know that I hate the color red."
Now, imagine how ridiculous it would be for the salesperson to say, "You know, I have a great deal on this little red 4-door model over here. … It's one of our best-selling models. … We have a special sale offer … "
What do you think that prospect actually heard? He heard, "blah … blah … blah … RED … blah … blah … blah."
If that salesperson thinks he's going to be able to "overcome the RED objection", he's kidding himself. Why? Because, the customer told him that the one condition he had, in buying a car, was that it was not red.
Gaining the firepower to overcome a prospect's "conditions"
Many of your prospects, especially professionals, have preconceived notions about Network Marketing — they have been conditioned to believe that it is not legitimate. Normally, in a sales presentation, it is very difficult to overcome a condition. It can be done; but, it takes serious firepower — the kind of firepower I've put into the Brilliant Compensation DVD.
You'll be amazed at how even the most analytical business minds will not be able to refute the logic of this presentation. After watching it, their minds will be open and ready to see your opportunity, with a newfound, unbiased understanding of the Network Marketing Industry.
Put the profound effect of Brilliant Compensation to work for you today.
Committed to your success,
Tim Sales
About the author:
Tim Sales helps network marketers gain the skills necessary to be successful in MLM. His MLM training is based on his personal success of building a downline of 56,000 people. Instantly access Tim's free MLM training and learn the steps to achieve MLM success at www.brilliantexchange.com/mlmtraining.
