Referral Marketing: The Easiest Way to Make a Sale
Phenominal results with a staggering effect on your business
Tim Sales of Brilliant Exchange
Adapted from a Tim Sales Newsletter.
Used by permission.
I just eavesdropped on a conversation that blew me away.
Now, don't get me wrong. I wasn't wiretapping or doing anything illegal. I was just getting a cup of coffee. Yet … .
The implications of what I overheard will have a staggering effect on your business
Here's how it happened:
I was at a seminar over the weekend. On a short break, I scramble out of the conference room to grab a quick cup of coffee. While I was "doctoring" my coffee (yes, I still use cream and sugar), the guy in line right before me stands off to the side to take a couple of sips. Seconds later, two others approach him excitedly.
One of them introduces the other to my coffee-drinking cohort. "John, this is Steve, the search engine optimization guy I told you about, who's been doing such a great job for me on my site. Steve, this is John, a friend of mine who owns a business similar to mine, up in New York."
Immediately, John jumps in and says to Steve, "Bill has told me about the results he's been getting, and I'm jealous! I need to put you to work for me on my site. Do you have a card?"
At that point, Steve, who has just been smiling and nodding, speaks for the first time and simply says "Sure, here's my card. Can I go ahead and get yours?" The two of them exchange cards.
I realized, at that point, that I had just witnessed something phenomenal …
As the two men walked away, I just had to know something. Curiosity was killing me. So, I walk up to Steve and asked, "I couldn't help but overhear that conversation. Sounds like you just made an easy sale! I'm curious: What is a new client like that worth to you?"
Steve enthusiastically replied, "An average client's first project is usually around $3,000."
I had just witnessed a $3,000 transaction that took less than 10 seconds.
There is no easier way to make a sale...
This is the power of an enthusiastic referral. Notice what was missing from this conversation:
- There was no discussion of price,
- There was no discussion of turnaround times,
- There were no objections to overcome.
The "deal was sealed" before these two strangers ever exchanged cards. Why? Because John trusts his friend Bill. So, when Bill tells John that Steve has done a great job for him, that's all John needs to know. Steve had the business without having to say a word.
What if there was a "systematic" way to make this happen for you, day in … day out … ?
Imagine if conversations like my coffee-drinking buddy's were commonplace for you. How much easier would you sleep at night, knowing you'll have new business waiting for you the next day … and the next day, and the next day after that — for as long as you want.
Instead of constantly worrying, "Where am I going to get my next sale?" …
… resorting to desperately "banging on old leads",
… aggressively shaking hands with everyone within 3 feet of you,
… chasing friends and family until you mysteriously stop getting invited to parties …
Think about how much different your "demeanor" would be; how confident you would be when you knew that you had "all the business you can handle".
It is possible — but not without having a system in place for generating Endless Referals
Bob Burg is the authority on how to systematically and predictably build an enthusiastic referral base for any business … especially for those involved in home-based businesses. His latest edition of the book Endless Referrals
Endless Referrals
- How to make people feel completely at ease with you,
- 7 secrets to working any crowd,
- 5 little-known strategies for highly effective follow-up,
- How to use the Internet to promote yourself, even if you are a "local" business,
- The 6 Golden Rules of networking etiquette, that no successful networker can ever break,
- The no-fail 7-step "ProfitFunnel" attraction marketing system that will assure that you only talk to people who are pre-qualified and ready to do business with you.
I feel strongly that this is the one book on generating enthusiastic referrals that you cannot afford to be without.
Get your copy of Endless Referrals
Committed to your success,
Tim Sales
About the author:
Tim Sales helps network marketers gain the skills necessary to be successful in MLM. His MLM training is based on his personal success of building a downline of 56,000 people. Instantly access Tim's free MLM training and learn the steps to achieve MLM success at www.brilliantexchange.com/mlmtraining.
