Are You Facing Adversity in Your Business?
Dive toward the surge and apply effort that is greater than the opposition
Tim Sales of Brilliant Exchange
Adapted from a Tim Sales Newsletter.
Used by permission.
A question was recently sent to me that I don't get very often; but, it is as important as "How do I handle the MLM objection?" When you read the question, don't assume that it doesn't pertain to you; it pertains to everyone.
The question was sent by a fantastic lady I met while conducting a Professional Inviter Live event. Her question was long, with detailed explanations, so I've summarized it here:
Tim, I need your help. I remember you stating, in Professional Inviter, that your company was attacked by the media, and then you built it back. How did you do that?
Since Friday, when the media attacked my company, I've already had prospects declining to look further into the business, and people that I was in the beginning steps of training have backed off. I am at a loss of words, and am not prepared to respond.
I'm pausing my leads until I can figure this out. How did you overcome the negative publicity on your company, when you started rebuilding your organization again?????
If something is stopped, it's because of adversity
The reason this lady's question pertains to everyone is because, there is a fundamental concept that I learned when my company was attacked by the media.
You see, if a car is rolling down a hill and stops, either suddenly or gradually, something stopped it. Because of the laws of the universe (gravity), it should have continued rolling; but, it didn't. Therefore, you know it was stopped by something or somebody.
For the purposes of this discussion, let's call whatever or whomever, "adversity". The word adverse means: Acting or serving to oppose; antagonistic.
So, the car isn't rolling down the hill because of "adversity". What could that adversity be? It could be a few rocks on the road. It could be a tree lying across the road, or a gate. It could also be a stop sign; that is: Someone can just say or write "stop", and the driver stops the car.
Now let's take this from theory to real life.
Adjusting your effort to meet the effects of adversity
A person or small group puts out some "adversity" in the media, to stop your company. The only way for that to succeed is if you never adjust your efforts.
You see, as you've been rolling along in your business, with little pebbles occasionally hitting your tires, or encountering a hill your car has had to climb, you simply adjusted your effort by giving the car more gas. Making these small adjustments enabled you to keep on rolling, despite the small "adversities". The point is this: There have always been adversities; you simply adjusted your effort to overcome them.
Now, when you suddenly see more adversity than you've seen before, it can overwhelm you, if you don't understand the laws at work. The worst thing you can possibly do is lessen your effort! There must be an increase in effort to compensate for the increase in adversity; otherwise, adversity will dominate.
If you're swimming up a river, you must adjust your effort to compensate for the adversity. Swimming upstream in a river is a constant adversity. But, if you are swimming from the shore of the ocean, you will encounter surges of adversity, from the incoming waves. How do you compensate for it? You put your head down and surge towards it! By this, I mean: Your effort has to be greater than the adversity, if you are to prevail. That is the only way through it.
So, if you used to sponsor one out of every ten prospects, before the adversity, you now might need to talk to twenty. That's similar to pressing the gas peddle a little bit more, if you're in a car. As simple as rotating your arms and kicking your feet a little more, if you're swimming. If you're riding a tricycle, you may have to stand on the peddles to get over the curb!
If you don't increase your effort, adversity will prevail. It's as simple as that.
So, to give a direct answer to this question:
Dear Incredible Lady,
To build during the bad press, I simply adjusted my effort to be greater than the adversity. I knew what was being said about my company in the media was a lie. I also know what is being said about your company is a lie — I've researched it.
Don't you dare pause your leads; increase them.
With a dump truck full of admiration,
Tim Sales
About the author:
Tim Sales helps network marketers gain the skills necessary to be successful in MLM. His MLM training is based on his personal success of building a downline of 56,000 people. Instantly access Tim's free MLM training and learn the steps to achieve MLM success at www.brilliantexchange.com/mlmtraining.
